The Role of Data Science in Private Equity Analytics

By: Megann Freston

Director of Product Marketing
January 10, 2024

Investment research has come a long way from poring over charts trying to identify long-term trends and prompt portfolio shifts. As markets have evolved – extending into the more-complex alternative investment sector – so has the need for increasingly sophisticated research. The various stages of managing data – collecting it, analyzing it, and acting on it effectively – are integral to success through the lengthy private equity lifecycle. In this context, the role of data science and machine learning in private equity firms becomes indispensable for generating actionable insights.

What is the role of data science in private equity?

With competition for private equity deals fiercer than ever, private equity analytics has gone beyond fundamental research to a more quantifiable, scientific approach. PE and venture capital firms are collating disparate data across industries, geographies, and development stages while managing increasingly elaborate reporting demands from their limited partners. New technology helps GPs corral this information: saving time, streamlining processes, and reducing the risk of error inherent in manual-based data management. Here, the expertise of a data scientist becomes crucial in transforming complex data into business services and strategies that drive value creation in portfolio companies.

“PE firms increasingly look to data and analytics in both the pre-deal and due diligence phases to inform decision-making.”

PwC US, “When experience is not enough: Using data and analytics throughout the PE investment cycle” 

Many firms resisted becoming early adopters. As recently as 2017, three-quarters of private equity managers were struggling to see how data science could help them manage their portfolio companies.

Just a year later, though, demand started growing, with 68% saying they used some form of analytical research in the due diligence process. And Gartner predicts that by 2025, more than 75% of early-stage investor research will be informed by artificial intelligence and data analytics, highlighting the growing importance of data strategy in the investment process.


Private Equity Data Science - When Do Analytics Create Value


DOWNLOAD: Tear Sheet Templates for Private Equity Managers

Exploration of data science methodologies in PE

Whether a firm is focused on more mature private companies or early-stage start-ups in the venture capital space, the evaluating criteria should be similar. The role of data analytics in this phase is crucial for private equity investors, enabling them to make informed decisions. The factors below are a good starting point but may be supplemented with more bespoke metrics.  Digesting and acting on this data, no matter how unwieldy it may seem initially, is easier when it’s compiled in a centralized, accessible location:

Tracking these factors in a manual or siloed system limits the ability to follow an opportunity’s progress or see how these drivers are shifting and affecting each other. The rapidly advancing field of technology designed especially for private equity data analytics is designed to streamline this research in a customizable way that works with firms’ existing methodologies. Even when data is coming in from multiple sources, a platform that integrates it seamlessly into one reporting module can not only save time but also have a positive impact on investment decisions.

READ MORE: How to Simplify Venture Capital Data Collection with Allvue

Challenges of implementing data science in private equity

While the incorporation of data science in private equity brings transformative potential, it’s crucial to acknowledge and navigate its inherent challenges. These include:

Understanding and addressing these challenges is key to effectively leveraging data science in private equity.

Managing private equity analytics

Once a firm has gone through due diligence, data science can also help track KPIs, or key performance indicators, through the life cycle of a fund. Whether it’s 3 years or 10, advanced analytics tools allow managers to seamlessly monitor real-time financial and operational data for their port cos and assets.

What’s more, advanced technology lets firms monitor their overall portfolio holistically, empowering teams to flag trends and risks, identify opportunities, establish benchmarks, and determine the best exit strategies.

Adopting a new system can be daunting, but flexible solutions can help streamline data collection and analysis through every stage of the process, from capital raising and research management to portfolio monitoring and everything in between. Having a centralized source for all data empowers your team to make more timely decisions rooted in private equity data science.

Allvue’s highly customizable software solutions provide general partners with the investment intelligence needed to make superior investment decisions, from initial investment to exit. Reach out to learn more or schedule a demo to see how we can help all your teams, from fundraising to finance, put data to work.

More About The Author

Megann Freston

Director of Product Marketing

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Editorial Policy

At Allvue, we’re committed to harnessing technology and expertise to tackle the biggest challenges facing the private capital space. Our Resources hub, offering blog articles, whitepapers, case studies, videos, and more, shares industry best practices and reflects the experience and learnings of top Allvue experts and our partners motivated to see this industry continue to grow and thrive.

Our goal is to provide guidance as well as food for thought for anyone interested in the private equity, venture capital, private debt, and public credit spaces – whether you’re learning the fundamentals or getting ready to raise your fifth fund. Many of our articles contain links to trusted third-party resources to support our takes, and all our content is regularly reviewed and updated to keep current with the fast pace of alternative investment innovation.